The non-profit Australians In Film (formerly The Los AngelesAustralian Film and Television Association) has relaunched boasting celebrityambassadors including Nicole Kidman and Russell Crowe, a new board of advisorsand a slate of events.

The new-look organisation kicked off 2004 by co-presenting theJurlique Australian Film Festival in January and hosting a sold-out screeningof Mel Gibson's The Passion Of The Christ as well as this year's Oscar winning animated short film HarvieKrumpet.

The body was originally set up in May 2001 to promote Australianfilm and talent and counts among its 34 ambassadors Mel Gibson, Hugh Jackman,Naomi Watts, Guy Pearce, Geoffrey Rush, Phillip Noyce and Cate Blanchett.

"Everyone knowshow tough a struggle it can be to make it in Hollywood and, as an Australian,I'm very appreciative of the fact that Australians In Film not only showcasesthe work of those of us who have enjoyed some success, but also the work of upand coming talent from our country," Kidman said in a statement.