Paula Jalfon has joined BBC Films as commercial manager. She is the former head of production at Ingenious.
Jalfon will be responsible for managing third-party financing for BBC Films, seeking new local and international sources of funding, and overseeing sales, marketing and distribution for the BBC Films' slate.
Jalfon will report to Jane Wright, who oversees all commercial affairs at BBC Films. She replaces Alexei Boltho, who has left BBC Films to join Paramount Pictures International.
'I'm delighted to have Paula join our energetic team, 'said Wright. 'With the recently announced boost to the annual budget, these are exciting times at BBC Films. Paula has fantastic experience, will add great strength and presence to BBC Films and provide even more support for the film-making community.'
Before joining Ingenious Media Investments as head of production in 2002, Jalfon worked as head of production at BFI TV and later formed Minerva Pictures.