Former FirstLook executives MJ Peckos and Bob Myerson have launched Dada Films, a domestictheatrical distribution and worldwide marketing company that will be based inLos Angeles.

"We canstrategically position a film for sale at a film festival, oversee domestic andinternational sales, or - if appropriate - can release the film itselfdomestically and handle all ancillary sales," Peckos said in a statement.

"Therefore, DadaFilms is qualified to handle the distribution of films in the globalmarketplace."

Dada's first filmis Rick McKay's award-winning documentary Broadway: The Golden Age, which it plans to release in the US onApril followed by an international roll-out in the autumn. The company hasacquired worldwide rights to the documentary.

The film isanecdote-led and features testimony from such stage luminaries as Kaye Ballard,Mimi Hines, Carol Burnett, Carol Channing, Hume Cronyn, Derek Jacobi andStephen Sondheim.

"MJ and I areproud to launch our new company with such a remarkable, inspirational,award-winning film," Myerson added.

"Broadway:The Golden Age isthoroughly entertaining and has delighted audiences across the country, winningnot only numerous jury prizes, but the audience awards as well."

An industry veteran withmore than 20 years of experience in acquisitions, marketing and distribution,Peckos most recently served as president of First Look Pictures.

Prior to FirstLook she spearheaded the theatrical division of Academy Entertainment,overseeing the releases of Romper Stomper and Jamon Jamon.

After starting out as apolitical strategist, Myerson joined the public relations firm mPRm as a senioraccount executive in 1997, where he presided over a number of marketing andawards campaigns.