Teri Kane has joined Rogers& Cowan as executive vice president of the US entertainment publicrelations and marketing agency's film & digital entertainment group.
Based in New York, Kane willbe responsible for the development and implementation of creative mediastrategies for the agency's domestic motion picture business. She takesover from Jeanne Berney who recently left Rogers & Cowan.
Reporting to Tom Tardio, thecompany's chief executive officer, Kane will also develop supportstrategies for technology and consumer goods companies with film marketinginterests and platforms.
'Teri is a driven andtenacious executive with a successful track record at developingground-breaking publicity techniques that build support for films byundiscovered and established film-makers, as well as outstanding relationshipswith directors, producers, actors and the media,' Tardio said in astatement.
'Her extensivebackground in working on both the agency and the studio side of the motionpicture business will be an asset to the agency as we continue to maintain andbuild upon our leadership position in entertainment marketing.'
Kane most recently served assenior vice president of publicity at Miramax. During her nine-year tenure atMiramax, she was responsible for publicity campaigns for Shakespeare in Love and The English Patient, among others. She was one of the most high profileand senior executives to be laid off in March last year when the studio cut 16%of its staff.
Prior to joining Miramax in1994 she was senior vice president of publicity at Clein, Feldman + WhitePublic Relations with a client list that included Fine Line Features and TheWilliam Morris Agency.