Magnolia Pictures department heads Tom Quinn (pictured right) and Jeff Reichert (left) have been promoted to the roles of senior vice president and will share all major responsibilities surrounding releases.

Quinn previously focused primarily on acquisitions, while Reichert oversaw theatrical publicity and marketing on all distribution efforts.

'Tom and Jeff have been instrumental in Magnolia's success in recent years,' president Eamonn Bowles said. 'These promotions recognise the leadership and intelligent decision-making prowess that both have exhibited, and formalise what has been an incredibly productive partnership for our company.'

Reichert joined Magnolia in 2002 and has handled publicity and marketing for such titles as Woman Thou Art Loosed, The World's Fastest Indian, Ong Bak, Capturing The Friedmans, and Enron: The Smartest Guys In The Room. Prior to Magnolia he served stints at Cowboy Pictures and Shooting Gallery.

'It has been incredibly satisfying to participate in the growth of this truly unique company over the last five years,' Reichert said. 'I'm honoured at being given the opportunity to help usher in its next chapter.'

Quinn began his film career in Los Angeles as a domestic publicist at Dennis Davidson Associates, before moving to Samuel Goldwyn Films where he rose to the position of vice president of acquisitions and brought in Raising Victor Vargas and Supersize Me.

He joined Magnolia in 2004, overseeing acquisitions for the company's theatrical releases, as well as for Magnolia Home Entertainment.

'Magnolia Pictures and its sister companies have always been the perfect blend of the progressive and the traditional,' Quinn said.

'Nowhere else would you have the opportunity to work on a fantastic Thai film mistakenly shelved by a competitor, 10 Oscar-nominated shorts and a broad, specialised film starring Anthony Hopkins.

'This is an incredibly creative and exciting place to be, and I'm eager to keep pushing the envelope.'