Geoff Ammer is joining Relativity Media as its worldwide president of marketing, the company confirmed last night

Ammer most recently served as president of worldwide marketing of Marvel Studios’ theatrical and home entertainment division, where he oversaw campaigns for Iron Man, The Hulk and the upcoming releases of Iron Man 2 and Thor.

Prior to that he was president of worldwide marketing at Sony Pictures Entertainment, where his numerous credits include Spider-Man and Spider-Man 2, Hitch, Charlie’s Angels: Full Throttle, 50 First Dates, Men In Black II, Maid In Manhattan and Panic Room.

“Geoff brings to Relativity a remarkable expertise in marketing quality and commercial fare,” Relativity CEO Ryan Kavanaugh said. “Beyond his creativity and wealth of experience, Geoff’s a dynamic and energetic force that we are delighted to have join our team.”