Hoping to hit the pirates where it hurts and capitalise on aninternet-savvy global fan base, Warner Bros will open its sci-fi trilogy finaleThe Matrix Revolutions simultaneouslyin 60 territories including the US on Nov 5.
Orchestrated in association with Village Roadshow by Warner Bros'president of domestic distribution Dan Fellman and president of internationaldistribution Veronika Kwan-Rubinek, the film will begin at 6am Los Angeles timeand screen at corresponding times around the world.
In addition, a digitally remastered version will open the same dayin IMAX theatres in the US, marking the first time a tentpole release will bereleased concurrently in 35mm and IMAX's 15/70 format.
The upcoming strategy is much more like Fox International'sday-and-date release of X2 than the staggered approach Warner Bros adopted for The MatrixReloaded, which sawopenings in 95% of its international territories within three weeks of the USbow. Both films opened in May.
"Given the enormous popularity and success of the Matrix films throughout the internationalcommunity, we're thrilled that we can bring the final chapter of this amazingtrilogy to our fans simultaneously around the world," Kwan-Rubinek said in astatement.
"Audiences came out to see The Matrix Reloaded in record numbers and we appreciate theenthusiasm, collaboration and support of our exhibitors in helping us bring TheMatrix Revolutions toaudiences on Nov 5," Fellman added.
The Matrix Reloaded has amassed a string of records. To date it has grossed more than$734m in worldwide ticket sales, making it the highest grossing film of theyear and the highest grossing R-rated title of all time in the domestic andinternational markets.
It remains theonly film to gross more than $100m in a single international weekend, reached adomestic tally of $150m in a record six days and is the 10th biggest film inhistory.