Quan Ling’s Lost In Touch and Sheng Zhimin’s Last Valentine’s Day took the top two prizes at China Film Pitch and Catch (CFPC) and Co-production Pitch and Catch (Co-FPC), the project market of Shanghai International Film Festival (SIFF).
Lost in Touch wins Most Creative Project Award for Lost In Touch, her melodrama about a husband and wife experiencing the seven-year itch that is to be produced by Jia Zhangke’s Xstream Pictures. And Sheng’s Paris-set thriller Last Valentine’s Day wins The Most Promising Project to Invest Award. The project has previously received endorsement by video website company LeTV Entertainment.
The fourth installment of SIFF’s project market has seen more projects getting almost immediate endorsement from film investors – as China’s film market expands and have seen more influx of capital into the market.
“I booked a meeting for a project but the producer told me I’m about one day late. He has just secured all the funds in 24 hours,” said an investor participated at the project market.
Apart from the two awards giving by CFPC and Co-FPC, three film investment companies announced to endorse additional three projects in the project market.
Angel Wings Entertainment a newly-established film investment and production company chose to endorse The Poet by Liu Hao and offered a start-up fund of $15,000 (RMB 100,000) for the project. Liu, whose festival credit include Two Great Sheep (2004) intends to tell a story of a 1980s-set melodrama about a poet and the wife who supports his career. Angel Wings also announced its 2010 slate of three romantic comedies at the event, including Alexi Tan’s Color Me Love, Zhao Tianyu’s The Law of Gravitation starring Karen and Leon Dai and a project in development tentatively titled Beijing Holiday.
Bill Kong and Avex Entertainment’s Irresistible Films announced to invest on John J Yang’s project Bet You Love Me and will likely to co-produce the film with Beijing-based CTV-Hezhan Investment.
Besides, Eastern Shanghai International Culture Film & Television Group sets up The Young Talent Incubator award at the project market and gave its first award to The Same River to be produced by Yang Yubing a story about a young Chinese man’s encounters with a Russian girl at the China-Russia border.
527 investors or buyers participated in the project market during the three days from June 14-16. According to SIFF organizer, all 35 projects in CFPC and Co-FPC have found potential partners.