Reveille,the TV production company behind US remake hits The Office and Ugly Betty, haslaunched Reveille Motion Pictures (RMP) and entered into a first-look deal withUniversal Pictures.

RMPwill create, acquire and develop a broad slate of diverse films and has alreadypurchased and put together a slate of unannounced projects.

ProducerGraham Larson, who serves as executive producer on the upcoming comedy GaryThe Tennis Coach starring his IdentityFilms partner Seann William Scott, will serve as RMP's vice president.

Reveilleplans to use its position as a source of alternative financing in televisionand the online arena to bring in financing, marketing and cross-platformpartners to the franchises it will produce theatrically.

"ReveilleMotion Pictures is the next phase of Reveille's expansion plan," said BenSilverman (pictured), who founded Reveille in March 2002 and serves as chief executiveofficer.

"Weare a major producer and distributor of entertainment programming across avariety of platforms, and I personally have always seen the feature filmbusiness as a natural home for our creative talent and entrepreneurialrelationships.

"Withthe backing of a leading distributor-producer like Universal Pictures, we willprovide moviegoers across the globe with the very best in high quality,innovative and entertaining films."

"Weare very pleased to welcome Ben, Graham and the Reveille team to UniversalPictures, where we're certain they will extend their run of finding anddeveloping innovative, audience-pleasing content from television to the bigscreen," Donna Langley, Universal's president of production, said.

"Weanticipate making many terrific pictures with Reveille that reflect theircutting-edge approach to entertainment."