Strand Releasing has acquired all US rights to Philippe Le Guay’s Service Entrance and plans a theatrical launch in late 2011.

The film screened at the Berlinale last month and just had its North American premiere as part of Rendezvous with French Cinema in New York.

The French comedy is set in 1960 in Paris, when a conservative couple’s world is turned upside down when they hire two Spanish maids.The cast includes Fabrice Luchini, Sandrine Kiberlain, Carmen Maura and Natalia Verbeke.

The deal was negotiated by Jon Gerrans of Strand Releasing and Charlotte Boucon of SND Goupe M6. 

“We’re delighted that Rendezvous with French Cinema in New York served as the springboard for this acquisition,” said John Kochman of Unifrance USA. “It reconfirms to us the importance of putting French sellers and American buyers together at this key film event between Berlin and Cannes”.

SND handles France and international rights on Service Entrance, and has already sold to more than 40 territories. The film is already a box-office hit in France.

“We’re thrilled to have this film in our library and am excited to work with Mr. LeGuay,” added Marcus Hu of Strand Releasing.

Producers are Philippe Rousselet for Vendome Pictures (which also recently produced Source Code).