Former Universal Pictures marketing executive Elana Sulzer has joined Overture Films as senior vice president of media.

Sulzer will report directly to Overture's president of worldwide marketing, distribution and new media Peter Adee.

Sulzer started her career at Universal nearly 10 years ago and rose through the marketing ranks to the position of vice president of media.

She developed and executed advertising strategies for an average of 16 films per year including The Mummy franchise, Seabiscuit, Ray, and The 40 Year Old Virgin.

'I have worked with Elana and know her to be an exceptional, forward-thinking executive who brings to Overture a tremendous amount of experience and skill,' Adee said.

Overture's nascent slate includes Ferris Wheel starring Charlize Theron, 105 Degrees And Rising, and Mad Money with Diane Keaton, Queen Latifah and Katie Holmes.