Summit Entertainment has pushed back the North American release of Rian Johnson's adventure romance The Brothers Bloom to 2009. The film was originally scheduled for an Oscar-qualifying run in Dec and an expansion on January 16 but has now been moved to a limited opening on May 15 that will expand wide on May 29.
According to a statement issued by Summit, distribution chief Richie Fay made the move to avoid 'a glut of similar upscale features in the January marketplace.'
The move is a counter-programming ploy that will pit The Brothers Bloom against some of the biggest hitters of 2009. Titles currently scheduled to be in play during the May 15-29 window are: Sony's Angels And Demons, Paramount's Star Trek, Universal's Bruno and Drag Me To Hell, Fox's Night At The Museum II, Warner Bros' Terminator Salvation and Buena Vista's Pixar release Up.
Summit, riding high following the smash launch of Twilight, acquired Johnson's follow-up to Brick roughly a year ago. Rachel Weisz, Mark Ruffalo and Adrien Brody in the tale of two conmen who meet their match when they encounter a beautiful heiress.
'We knew from our early tests and from enthusiastic festival reception that this film needed a home when audiences could discover it,' Fay said. 'May 29, 2009 is an ideal time to counter-programme the film against summer releases.'
According to a statement issued by Summit, distribution chief Richie Fay made the move to avoid 'a glut of similar upscale features in the January marketplace.'
The move is a counter-programming ploy that will pit The Brothers Bloom against some of the biggest hitters of 2009. Titles currently scheduled to be in play during the May 15-29 window are: Sony's Angels And Demons, Paramount's Star Trek, Universal's Bruno and Drag Me To Hell, Fox's Night At The Museum II, Warner Bros' Terminator Salvation and Buena Vista's Pixar release Up.
Summit, riding high following the smash launch of Twilight, acquired Johnson's follow-up to Brick roughly a year ago. Rachel Weisz, Mark Ruffalo and Adrien Brody in the tale of two conmen who meet their match when they encounter a beautiful heiress.
'We knew from our early tests and from enthusiastic festival reception that this film needed a home when audiences could discover it,' Fay said. 'May 29, 2009 is an ideal time to counter-programme the film against summer releases.'
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