Sweden’s Helene Granqvist of Good World and Hanna Sköld of Tangram Film won the Pixel Pitch Award at the Power to the Pixel Cross-Media Forum for their project Granny’s Dancing on the Table.

The jury-picked top prize also came with $9,600 (£6,000).

Granny’s Dancing on the Table is a coming-of-age fairytale that will exist across film, gaming, live events, interactive and publishing.

Michel Reilhac, Executive Director of ARTE France Cinéma (which backed the prize), said: “It is a rare project that does not activate the ‘dark side’ in us. I love it because it promotes the idea and values of self accomplishment and discovery through positive exploration. It also brings the young and the old closer together.”

Liz Rosenthal, founder of Power to the Pixel, said: “This year’s pitches and the high number of first-class submissions to the competition demonstrate how cross-media now means real business as well as extraordinary creative innovation. Each of this year’s finalists saw their projects entered into the inaugural Pixel Market and, like many cross-media projects, are beginning to attract interest from financiers. The Pixel Pitch is pioneering an exciting and entrepreneurial trend that sets a path that many others will follow.”

Of more than 100 projects submitted, the other finalists were: Mike Paterson & Roz Mortimer’s 94 Elements, Kevin Moss & Emma Foster’s Dr0id, Margery Bone’s Korridor, Raphael Warner’s Lion vs. Midgets, Emilie Blezat’s Petrus, Jim Babb’s Socks, Inc., Peter de Maegd’s The Artists, and Julia Pontecorvo’s The Rodshire Archives Project.

The Forum was presented in association with the BFI London Film Festival.