LA-based agency The Collective has acquired worldwide rights to Tucker Max's bestseller I Hope They Serve Beer In Hell.

Max's book evolved from his cult blog and online diary and centres on a young man who is so badly behaved at the time of his friend's bachelor party that he gets removed from the wedding list.

The Collective's Shaun Redick and Ray Mansfield said the film will be similar in tone to There's Something About Mary and Wedding Crashers and the privately funded production is set to start on June 2 in Louisiana.

Bob Gosse will direct from a screenplay Max adapted with Nils Parker. Max Wong and Karen Firestone of Pinkslip Pictures will produce with The Collective's Aaron Ray. Max and Parker will also serve as producers.

Projects packaged by The Collective include Powder Blue starring Forest Whitaker, Jessica Biel and Ray Liotta, The Public written and directed by Emilio Estevez; Daydream Nation, starring Hayden Panettiere; and The Messenger, which is being produced by Mark Gordon and Lawrence Inglee and stars Ben Foster.