Echo Bridge will handle worldwide sales and distribution excluding North American theatrical on two of The Edge's initial slate and will introduce the projects to buyers in Cannes this week.
The titles are the fish-out-of-water comedy Daddy's Home and the fact-based thriller Psycho/Analysis, about the making of Alfred Hitchcock's Psycho. Both are in the $10m range.
The Edge will also co-finance the $11m mob thriller Unmade Man and serve as producer and worldwide distributor. All three films are set to begin shooting this year in Hungary.
Krane, whose producer credits include the global smash Look Whose Talking and Swordfish, and Rogers, who served as executive producer on Gods And Monsters among many others, plan to produce and distribute 10-15 mainstream films a year over the next five years.
Projects will generally be budgeted in the $7-10m range and financed through a combination of equity, foreign tax incentives, and pre-sales. A recent alliance with Brande-Aide Entertainment will provide product placement dollars.
'Our greenlight process will involve a detailed assessment by our production and distribution team of the current marketplace as well as historical data, so that every film will achieve our financial objectives in all markets worldwide,' Krane said. 'If not, the film will not be made by The Edge.'
'While we will always remain committed to the quality and substance of the films that will be generated by The Edge, we are equally committed to respecting the business aspect of show business,' Rogers said.
The Edge has offices in Los Angeles and Palm Beach Gardens, Florida.