Following a growing trend for Turkish successes in Germany, in the Netherlands Pathé has started programming a slate of Turkish comedies in two of its major cinemas: Amsterdam Arena and Rotterdam De Kuip.
Head of programming Danielle Koot already calls the experiment 'a huge success' with 8,500 tickets sold over the first weekend and box office results of Euros 70,000.
Every title, starting with Hababam Sinifi by Ertem Eglimez, a prior hit in German cinemas, will be programmed up to five times a day for two weeks.
Next up is Neredesin Firuze, simultaneously premiereing in Turkey, Germany, Belgium, Austria and Switzerland, on February 26th, followed by Insaat and horror/comedy Okul in March, all delivered by German-Turkish distributor MaXXimum.
Also released in the Netherlands this weekend is Vizontele Tuuba by Yilmaz Erdogan, only a month after its Turkish premiere and sequel to the popular Vizontele of 2001. The film is distributed in The Netherlands by AirMedia en Multitoneproductions, usually responsible for Turkish theatre plays.