Two Indian projectsfeaturing Bollywood superstars are gearing up for autumn shoots with thefinancial support of New York Mayor Bloomberg's Made In NY tax creditinitiative.
Shirish Kunder's romanticcomedy Jaaneman stars megastarSalman Khan with Preity Zinta and Akshay Kumar and is being produced byNadiawala Grandson Entertainment, which plans to launch a US production anddistribution hub in New York.
Naseeruddin Shah's YunHota To Kya Hota, What If..., a drama about Indian immigrants trying to start a newlife in America, stars Irfan Khan and Konkana Sen Sharma. Shah is producingalong with Shabbir Boxwala and his Cat Films.
New Jersey-based production,distribution and marketing company Bollywood Hollywood Production is serving asline producer on both projects.
"We are proud that Jaaneman and Yun Hota To Kya Hota will be 'Made In New York'," Katherine Oliver,Commissioner of the Mayor's Office of Film, Theatre and Broadcasting, whichdeveloped the initiative, said.
"New York's rich crews,talent pool and locations have long made our city a gathering ground for adiverse group of filmmakers to tell their stories, and we look forward toworking closely with more international films to facilitate their production inour spectacular city."
Bollywood HollywoodProduction was established in 1999 and its feature credits include Love InTimes Square and Out Of Control.
The company's chiefexecutive officer Prashant Shah produced the upcoming drama It Was Raining That Night, which stars Victor Banerjee and former MissUniverse Sushmita Sen and is due to open through Bollywood Hollywood in 2006.