After an initial trial of the digital innovation in distribution scheme, the UKFC is now offering seven more awards.
The UK Film Council will allocate further funding to UK distributors to use new platforms to market their films, following an initial seven month trial of its digital innovation in distribution scheme.
Five awards of $45,000 (£30,000) have so far been handed out to the following UK distributors to support online marketing campaigns of these specific films: Metrodome (Motherhood); Momentum Pictures (The Girl With The Dragon Tattoo); Revolver Entertainment (The Infidel);CinemaNX (The Disappearance Of Alice Creed); and Lionsgate UK (Heartless).
The UKFC is now offering a further seven awards of up to $45,000 (£30,000) to encourage more UK distributors to use innovative digital and online tools to market films and develop audiences over a longer lead time.
The scheme falls under the UKFC’s Print and Advertising Fund, which has an annual budget of $6m (£4m).
Pete Buckingham, Head of the UK Film Council’s Distribution and Exhibition Fund said: “We’ve had a great response to this scheme, which suggests that rights holders are keen to find new ways of connecting with filmgoers using the internet. We’re looking forward to supporting more inventive digital campaigns that tap into the appetite for cinema in the UK and help audiences discover film online.”