UK Secretary of State for Culture, Media and Sport, Tessa Jowell was in Cannes to declare the new UK/South Africa film co-production treaty operational.
The first film under the new treaty will Skin, produced by Anthony Fabian and Margaret Matheson, which will shortly go into production.
Jowell also talked about plans for film to be included in the 'Cultural Olympiad' planned in London for the 2012 Olympics.
'It is absolutely certain that film and British film success will be part of the Olympics,' Jowell stated.
Speaking to journalists in the British Pavilion, The Minister was striking a bullish note about the role of co-production treaties in promoting cultural cinema. She emphasised 'the importance of an approach to the film industry that doesn't simply rely on commercial success but recognises that if you are going to get films that are innovative and challenging and take risks, then you have to address the market failure in funding those kind of things.'