UK-based sales outfit Moviehouse Entertainment has picked up Live Forever, the Britpop music documentary produced by John Battsek, who won an Academy Award for best documentary for One Day In September.

The film charts the rise and fall of the mid-1990s music scene in the UK against a changing political backdrop and the so-called 'Cool Britannia' branding of the country. Directed by newcomer John Dower, the film is being released by Helkon SK in the UK and screens at the AFM.

'We think there is a growing international theatrical audience for documentary films and in particular for films such as Live Forever, as British art and music has traveled extensively worldwide since the days of The Beatles,' said Mark Vennis, Moviehouse's managing director.

Moviehouse is at the AFM with the company's strongest slate to date, with five films screening including closely tracked indie titles Fear X and The Rage In Placid Lake. In post-production is Blind Flight, the true story of Brian Keenan and Martin McCarthy's kidnapping in Beirut.

'Our current slate shows the results of the work we have done since launching Moviehouse,' said Gary Phillips, who founded Moviehouse with Vennis some two years. 'We want the films to speak for themselves.'