Singapore-based video-on-demand company Anytime is set to launch an on-demand entertainment portal that allows consumers access to internet-delivered programming in the Asia Pacific region.

Anytime TV is an Intel Viiv technology-based digital entertainment platform, which can transfer Hollywood movie content from the PC to the TV at home.

Intel Capital, the venture capital arm of Intel Corporation, has acquired a stake in Anytime, joining the ranks of Fox, Sony and Warner Bros among investors of the privately-owned company.

'The immediacy, global reach and on-demand nature of the Internet, together with the high penetration rate of broadband-ready PCs in homes in the region, support a new trend in how people get their entertainment,' says Craig Zimbulis, president and CEO of Anytime.

The Anytime TV service will be rolled out in phases over the next six to 12 months with Australia, Singapore, New Zealand, South Korea and Taiwan being the first markets. Specific launch dates and programming details will be announced later.

Anytime has output deals and access to the libraries of four Hollywood studios, including Fox, Sony, Warner and Universal, as well as licenses with regional content providers such as Celestial Pictures, Icon Film Distribution and Becker Entertainment.

It has established carriage deals in Australia, Hong Kong, Taiwan and Thailand and the rights to license into 14 territories across Asia Pacific.