Arts Alliance Media and South Africa’s leading exhibitor Ster-Kinekor have announced a partnership for digital conversion of all of Ster-Kinekor’s sites.

The deal will see Ster-Kinekor’s estate of more than 400 screens converted to digital within the next year. The rollout will begin shortly after the optimum equipment is selected.

All of Ster Kinekor’s 54 sites will be installed with AAM’s proprietary TMS software, Screenwriter, to efficiently manage all digital screens and content.

Arts Alliance Media is currently finalising VPF (Virtual Print Fee) deals for South Africa with the Hollywood studios.

Chief Executive Officer of Ster-Kinekor, Fiaz Mahomed, said, “Converting to digital is a critical step in the progression of Ster-Kinekor as we continue to grow our business and continue to lead South Africa’s exhibition industry. We’re delighted to announce this deal with AAM - we’ve seen their experience in Europe and are looking forward to their expertise helping us become 100% digital.”

Chief Executive Officer of Arts Alliance Media, Howard Kiedaisch added, “With AAM’s market-leading experience in Europe, and having recently confirmed our international expansion to Latin America with our announcement of a VPF deal with Sony Pictures, we see South Africa as another key territory where a VPF program could bring tremendous value and Ster-Kinekor is a fantastic first
partner to be working with”.

AAM’s Director of Business Development and Commercial Operations, Giovanni Dolci, added, “We have been working closely with Fiaz and his team to devise a solution that would meet Ster-Kinekor’s needs and we are thrilled to announce this deal to support their digital conversion. Ster-Kinekor is one of the global leaders in cinema and we look forward to working with them to continue
to advance digital cinema in South Africa.”

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