Gravitas, a leading supplier of independent VoD content, will broaden its reach in 2012 and to that end has signed a deal with leading Chinese PPV and VoD platform You On Demand Holdings.

Gravitas evp Michael Murphy is promoted to president and head of Gravitas Ventures International (GVI).

“Our deal with YOU On Demand (YOD) comes within a sea change for film distribution,” Murphy said. “Currently, we can put a film in 100million homes on the same day. Our goal is to place that same film in one billion homes simultaneously.

“We’re going to build GVI the same way we built Gravitas; by focusing on the fundamentals that will meaningfully impact filmmakers with an eye towards scalability. It’s exciting.”  

Shane McMahon, chairman and CEO of YOU On Demand, added: “We look forward to working with the Gravitas team to bring our subscribers films that embrace the independent spirit and continue to deliver the finest in home entertainment.”