Warner Bros Worldwide Anti-Piracy Group will mount a targeted campaign to protect the worldwide release of its upcoming Bollywood kung-fu comedy Chandni Chowk To China, which will open day-and-date in more than 35 markets on January 16 as part of a 40-territory release.
Chandni Chowk To China will open on more than 125 screens in more than 50 markets in the US and Canada, making it the biggest Bollywood release in North American history. It will open also in the UK, India, Australia and Germany on January 16.
'We know that audience excitement and anticipation for Chandni Chowk To China is high, especially in the North American Hindi and UK community,' Warner Bros' vice president of Latin America and Asia Pacific worldwide anti-piracy operations Lucia Rangel said.
'Unfortunately, this means that pirate demand for the film will be high as well. But anyone trying to illegally camcord, sell or distribute our film on the Internet should be aware that we will be very, very vigilant in our efforts to protect this film.'
Anti-piracy measures include monitoring screenings, scanning the internet to identify illegal uploading of the film and files and raiding stores and markets.
Nikhil Advani directed Chandni Chowk To China, which stars Akshay Kumar, Deepika Padukone, Mithun Chakraborty, Ranvir Shorey and Gordon Liu. The story charts a cook's journey to become a martial arts master.
Chandni Chowk To China will open on more than 125 screens in more than 50 markets in the US and Canada, making it the biggest Bollywood release in North American history. It will open also in the UK, India, Australia and Germany on January 16.
'We know that audience excitement and anticipation for Chandni Chowk To China is high, especially in the North American Hindi and UK community,' Warner Bros' vice president of Latin America and Asia Pacific worldwide anti-piracy operations Lucia Rangel said.
'Unfortunately, this means that pirate demand for the film will be high as well. But anyone trying to illegally camcord, sell or distribute our film on the Internet should be aware that we will be very, very vigilant in our efforts to protect this film.'
Anti-piracy measures include monitoring screenings, scanning the internet to identify illegal uploading of the film and files and raiding stores and markets.
Nikhil Advani directed Chandni Chowk To China, which stars Akshay Kumar, Deepika Padukone, Mithun Chakraborty, Ranvir Shorey and Gordon Liu. The story charts a cook's journey to become a martial arts master.
No comments yet