Marking its first-evervolume programming distribution deal with a Chinese broadcaster, Warner BrosInternational Television Distribution (WBITD) has signed a multi-yeartelevision deal with China Movie Channel (CCTV-6).
The deal calls allows CCTV-6to broadcast selected current and library feature films as well asmade-for-television movies and was negotiated by WBITD's director of strategicdevelopment and sales Ted Lai and CCTV-6 vice president Jia Qi.
"We are extremely pleasedthat our films will be seen on television in China," WBITD's president JeffreyR Schlesinger said in a statement. "We obviously hope that this is the nextstep in a long-term and mutually beneficial relationship with China MovieChannel."
"During the past few years,China Movie Channel has developed a steady and mutually beneficial businessrelationship with Warner Bros and we will continue importing more good filmsfrom them into China," Qi added.