Korean romantic comedy A Wild Beauty, directed by Kwak Jae-yong, is enjoying runaway success in its home territory, having grossed a nationwide total of $8.9 million in its first ten days on release.
The film has tied the record set by Korea's all-time box office champion Friend in drawing one million admissions nationwide in six days, however it has done so on 140 screens, as opposed to the 160 screens Friend occupied on its March 31 release. Despite competition from Planet Of The Apes, in its second weekend the film retained the top spot at the box-office and increased its admissions by 5%.
Produced by Shincine (who released the controversial Lies in 2000), and co-distributed by Cinema Service and IM Pictures, the film portrays an ingratiating college student and the weird antics of his girlfriend, played by young superstar Jeon Ji-hyun (Il Mare). The plot is based on a supposedly true story published in serial form on the internet.