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AFM kicks off with record world premieres and solid footing in November

Whatever the economic woes in the outside world, the American Film Market (AFM) remains in robust health. That was the message yesterday as the 29th edition of the market got underway.'There are 527 films are screening here in Santa Monica, among them 102 world premieres, the highest we've ever had,' said Jonathan Wolf, managing director of the AFM. Sales company attendance is marginally down (by about 2% according to Wolf), but the event is still at full capacity.

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