UK film industry unites under single brand
The UK’s national and regional film agencies have joined forces for the first time to create new internationally facing brand We Are UK Film.
Led and managed by the BFI, the new business to business umbrella brand will aim to boost the profile of the UK’s films, talent, services and locations to the rest of the world.
The nine UK film partner organisations are the BFI; BFC (British Film Commission); British Council; Film Export UK; Creative England; Creative Scotland; Northern Ireland Screen; Film Agency for Wales; and Film London.
Announcing the initiative, the BFI said there is potential for other organisations and business to adopt the new branding and it will also work collaboratively with the DCMS, the Great Campaign, UKTI and Pact to reach an international audience.
We Are UK Film aims to support the future growth of UK film overseas box office receipts, export sales, inward investment and co-production.
The new branding will be featured at international film festivals, markets and online (www.weareukfilm.com) and will launch today at the Berlinale.
The festival features 19 UK films in official selection and there will be 150 UK films for sale at the European Film Market. We Are UK Film will also be the focus of the UK pavilion at the Cannes International Film Festival in May.
The initiative forms part of the BFI’s five-year plan, Film Forever, and will be led by the BFI’s head of international Isabel Davis.
Davis said: “We recognised that partnership and working together are essential ingredients for the future success of the UK film industry and We Are UK Film encapsulates this fresh strategic approach. I’m confident that this exciting new brand will raise the international profile of UK film’s Gold Standard and ensure it continues to punch above its weight on the global stage.”