John Flahive and Anne Billard, both veterans of the British Film Institute, are launching a new international sales company, Wavelength Pictures.

The London-based Wavelength makes its debut at Berlin's European Film Market. The company's first project to sell is Bacon's Arena, a co-production of the BBC and Estate of Francis Bacon. The project has been International Emmy-nominated after its BBC airing in 2005.

The biographical portrait of the famous painter, directed by Adam Low, has now been expanded into a bigger package with many extras for the DVD release, which will coincide with Bacon's centenary in 2009.

Wavelength says it will focus on 'distinctive cutting edge' features, documentaries and shorts. Flahive worked for 19 years at the BFI, including the post of film sales manager. Billard worked with Flahive at the BFI for a year and previously worked for Vine International Pictures, High Point, and Fox Lorber.