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LoveFilm offers recommendation tool to T-Mobile users

UK internet DVD and film site LoveFilm is working with mobile phone company T-Mobile on a new movie recommendation tool.T-Mobile Flext users will be recommended films based on a series of questions. The tool is driven through LoveFilm data with Unanimis and MediaCom.T-Mobile users can also opt in for a prize draw to win a free year's subscription to LoveFilm.

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