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Celestial's Shaw Brothers library goes mobile in Taiwan

Hong Kong-based Celestial Pictures has signed a multi-year distribution deal with Taiwan Mobile for titles from its Shaw Brothers library.

The mobile operator’s customer base will be able to access classic titles such as Come Drink With Me, The New One-Armed Swordsman and Have Sword Will Travel via transactional video-on-demand (TVOD).

The selection will be expanded regularly through Taiwan Mobile’s MyVideo service. Subscribers will be able to stream each movie for $1.98 (NT$59) with unlimited viewings within 48-hours from purchase on smartphone, iPad, tablet PC or desktop.

Taiwan Mobile is the second largest mobile company in Taiwan with a 35% market share and more than 6.8 million subscribers. The MyVideo service was launched in December 2012 and offers more than 1,000 film titles from Taiwan, US, Europe, Korea and Japan.

Celestial has previously signed mobile VoD deals in Malaysia and Indonesia, but the deal with Taiwan Mobile marks its first licensing deal with a mobile platform in Taiwan.

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