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Dailymotion launch OpenVOD

Service allows content providers to set their own sales criteria when they distribute it on Dailymotion.

Following a trial period started at the end of last year, Dailymotion has offically launched its OpenVOD service.

OpenVOD allows any professional partners or Motionmaker (Dailymotion’s registered creative partners) to sell their videos on its online platform, with the partner alone determining the price and the term of the rental.

Content owners can offer all or part of their programmes to be rented individually or by monthly subscription and can create a Dailymotion area dedicated to their brand, where this premium content, alongside any free videos, can be made available.

The service, which is already available in 34 countries including the UK, can also include pay-per-view live content.

“OpenVOD is a new form of monetising videos on Dailymotion for our partners. OpenVOD aims to level the field of VOD. It has never been easier to sell a video, even a live one, whether on Dailymotion or any other site with the exported Dailymotion player. The business model defies competition with the payment of 70% of the net income back to the partners,” commented Martin Rogard, executive vice president of global content, and Amandine Durr, premium services manager, for Dailymotion.

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