Fabula co-founders Pablo Larrain and Juan de Dios Larrain alongside executive creative director Critian Jofre have launched pijama, a transactional platform for independent and undistributed films.
For a flat fee of $100, filmmakers can upload, encode, store and stream a film for two years. They can set rental costs between $3.99 and $9.99, granting worldwide viewers a 72-hour viewing window over 30 days.
Pijama said 80% of revenue will go straight to the producers, sales agents and distributors after transactional costs and applicable taxes.
The pijama principals said filmmakers can build marketing campaigns directly in the platofrm dashboard including social assets, placements, budget and timelines. The platform will provide real-time performance analytics on viewership and sales across territories.
The site launched on Thursday with five films produced by Fabula: Neruda, The Club and Ema all directed by Pablo Larrain, as well as Sebastian Lelio’s Oscar-winning A Fantastic Woman, and Marialy Rivas’s Young And Wild – all of which secured a sales agent and theatrical distribution in the US and other territories.
As the 2026 edition of Sundance Film Festival kicks off next week and with it the annual scrutiny of on-site deals, the Chilean Larrain brothers said in a statement: “Eighty percent of films never get distribution, and we see a cultural crisis rooted in the end of physical media and the current logic of the market. We ask ourselves how audiences can see most of the films that played festivals like Sundance, Berlin, Cannes, Venice, and Toronto last year when, in most cases, it simply isn’t possible. Even many films by great filmmakers from the past are no longer accessible. It’s crazy. We want to create a simple but effective bridge between the filmmaker and the audience.”
“At a time when access to cinema is increasingly fragmented, pijama addresses the long-standing gap in the film industry by providing filmmakers a direct, global distribution path,” Jofre said.
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