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Cinedigm, BitTorrent unite for Newman

The companies have struck a deal over the release of Arthur Newman, whereby fans will be able to see an exclusive first seven minutes of the film prior to the Apr 26 release.

Viewers will get access to the opening portion of the romance starring Colin Firth and Emily Blunt via BitTorrent’s software platform. Additional materials will include stills from the film, the official one-sheet and the theatrical trailer.

“Cinedigm’s entrepreneurial marketing style is reflected in this partnership between Silicon Valley and Hollywood,” said Cinedigm chief marketing officer Jill Newhouse Calcaterra. “By offering consumers legitimate content via the BitTorrent suite of software products, we continue to find creative ways to locate avid audiences for our films.” 

“This is a visionary move by Cinedigm and represents a significant shift in how the media industry perceives BitTorrent,” said BitTorrent chief strategy officer Shahi Ghanem. “Cinedigm is leading a renaissance in indie content distribution and BitTorrent is a great fit as a technology partner.”

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