Legendary buys marketers FIVE33
Legendary Entertainment has signed an agreement to buy global marketing company FIVE33.
The LA and London-based FIVE33 is currently working with Legendary on Pacific Rim and Godzilla and its credits include Oblivion and Star Trek Into Darkness.
It will work immediately with Legendary on the upcoming Comic-Con International presentations in San Diego.
“Legendary now has a world-class strategic marketing team and contributor who will be accretive to our ongoing effort of delivering high-quality content to audiences everywhere,” said Legendary president and chief creative officer Jon Jashni.
“We’re thrilled to have the opportunity to become part of Legendary’s team, and to extend its product into immersive multi-platform universes,” said FIVE33 CEO and founder Emily Castel. “We look forward to extending the lifespan in the market for Legendary properties, and maintaining the integrity, creative vision and consistency of all satellite products.”