The deal with UGC is an example of how buyers in several territories are exploring ways to develop Lynn Shelton’s Sundance 2009 crowd-pleaser for local audiences.
Tauma Produzioni’s Giovanni Costantino has optioned Italian stage rights and Indian producers are understood to be contemplating a Bollywood version.
Magnolia Pictures acquired worldwide rights after a Park City bidding war two years ago and international sales head Laird Adamson has since licensed the original film in more than 40 territories.
“It was always our intention to bring Humpday to the world not just as an English language film, but to also encourage other producers and distributors to adapt it in their own language,” Magnolia svp Tom Quinn and Adamson said. “Magnolia’s flexibility and unique approach to optioning the Humpday remake rights has proven to be a valuable international sales tool.”
Shelton’s raucous bromance stars Mark Duplass and Joshua Leonard as friends who dare themselves to have sex with each other as part of an experimental art project.
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