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MBI adds BRAD to its portfolio

Screen’s parent company Media Business Insight Limited (MBI) today announced that it has welcomed BRAD Insight (BRAD) to its media portfolio. 

MBI is a successful and growing media business that already owns Broadcast, Screen International and shots, the market leading brands for the TV, film and advertising industries.

BRAD offers media owners, agencies and advertisers a range of planning and intelligence products to help find clients and contacts.  Its online resources give its customers the edge – enabling them to be more successful, by knowing who to contact, how to win new business and deliver more effective campaigns.

MBI was separated out of EMAP to become a standalone media business in 2012.

“When MBI was founded we said we wanted to focus on growing our subscribers and building up our data products. BRAD is a world-class data product and I am delighted to welcome it back into its natural home,” said Conor Dignam [pictured], chief executive officer of MBI.

“There is an enormous amount of crossover between BRAD and the existing MBI brands, particularly shots, and we are now able to offer a broad, rich product portfolio to our media clients.

MBI’s subscriber numbers are up on last year and, including BRAD, more than 50% of our revenue is repeat subscription business. We enter 2014 in great shape and we are well placed to launch new products and events to accelerate our growth plans.”

About 25 employees will join MBI as part of the deal; no job losses are expected.

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