The head of digital entertainment and Insurge Pictures Amy Powell has added president of Paramount Television to her responsibilities.

The promotion marks the first appointment to the recently announced television division that will finance and develop television for all platforms, from digital episodic content to prime time series.  

“Amy has proven herself to be a highly talented, innovative and creative executive,” said Paramount chairman and CEO Brad Grey. “Her skill and experience working across all platforms, at engaging audiences, and, most recently her work at Insurge, will be instrumental as we build a versatile television operation.” 

“The opportunity to develop programming for television with Brad, Rob and Adam is a real honor and incredibly exciting,” said Powell. “I look forward to integrating the television group’s capabilities with what we are already doing to provide great content for our audiences on every screen.”

Powell will report to Grey on her television duties. She remains president of Paramount’s micro-budget Insurge Pictures, reporting to Adam Goodman, and continues to work closely with vice-chairman Rob Moore on digital and business affair matters across all her responsibilities.