The new arrival will serve as COO and executive in charge of production and is already involved on Odyssey’s in-the-works animation Hank The Cowdog.

Boral brings a broad-based skillset to the job, having served as director of finance, systems and special projects at NBC as well as launching his own marketing and media consultancy.

At Odyssey he will oversee day-to-day operations, new technology development and capital planning and coordinate all production activities.

“Someone of Ralph’s pedigree and experience is exactly what we need at this critical time of expansion,” Odyssey CEO John Foster said. “Odyssey is growing in all directions, including global licensing, corporate finance and production. We will be relying heavily on him to help us consolidate and manage that growth.“

“John Foster is one of the few industry leaders that understand what is needed to be successful in the entertainment field today,” Boral added. “I’m honoured to join his organisation and to be part of a core team that is delivering quality content across both traditional and emerging interactive platforms.”