Entertainment One (eOne) is expanding its licensing business by announcing plans to acquire US-based brand and licensing agency Art Impressions, led by founder and owner Cindy Bailey.

Calabasas, California-based Art Impressions complements eOne’s existing licensing division and brings expertise and a proven track record in the US market as well as well as the International lifestyle brand management business.

eOne’s US licensing activity has included Peppa Pig.

“This is a transformational period for our Licensing business. Cindy and the team bring a wealth of knowledge and experience to our business in the lifestyle brand management world, particularly in North America which represents 65% of their current business, and the combination of our portfolios and abilities means endless potential for growth,” said Olivier Dumont [pictured], Managing Director, eOne Licensing & eOne Family. “Art Impressions will truly illuminate the potential that the eOne infrastructure offers as our Film, TV and Music teams source the very best content which can now be brand-managed beyond traditional means of exploitation. Our all media rights management business can now provide our partners the opportunity to exploit content and brands at the highest levels across all markets.”

Art Impressions was launched in 1992 and has worked with brands including SO SO Happy and Skelanimals.

“We are absolutely looking forward to joining the eOne team. It’s a thrill to work with eOne’s incredible network of international partners and we look forward to showcasing their brands in creative ways in the US marketplace and across the globe. We are also excited to work with the existing portfolio of eOne brands in the US such as recent acquisition Simon’s Cat and find new meaningful opportunities for SO SO Happy and Skelanimals. The possibilities are truly endless,” said Bailey.

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