Falco Ink partners Janice Roland and Shannon Treusch announced they have launched a film and television division specialising in Hispanic media.

Soldanela Rivera has been hired to oversee the division; she has worked extensively in production and marketing in film and the performing arts, with more than 15 years of experience handling national and international campaigns geared towards the Hispanic community.

Her projects have included El Cantante, The Life And Music Of Celia Cruz, and the upcoming Tribute Concert for Puerto Rican salsa legend Ismael Miranda.

Falco is currently involved with campaigns for films including Rudo Y Cursi, Sugar, and the upcoming Tribeca Film Festival entry The Lost Son Of Havana. The division will oversee national and international campaigns.