Continuing itsefforts to circumvent the traditional distribution model, Mark Cuban and ToddWagner's 2929 Entertainment has launched Truly Indie, a US sales and marketingservice for independent filmmakers.
Truly Indie willsupply all basic marketing services offered by theatrical distributors,including publicity, promotion, press screenings and advertising.
Each campaignwill be tailored to the filmmaker's needs and the programme boasts strategicpartnerships with theatres in 20 of the top national markets including NewYork, Los Angeles, San Francisco, Boston, and Seattle.
The first filmscheduled for release is Ian Gamazon and Neill dela Llana's Cavite, which is being represented by JohnPierson in conjunction with his Advanced Producing class at the University ofTexas at Austin.
Upcomingreleases include Tennis Anyone', Donal Logue's relationship saga set against the world ofcelebrity events starring Jason Isaacs, Paul Rudd and Stephen Dorff, and MariMarchbanks' Georgian emigre drama Fall To Grace, which won best feature film at theRhode Island Film Festival.
"Despite the promise of the digital revolution, thesefilmmakers still face almost insurmountable hurdles in reaching theatricalaudiences," Wagner said. "We wanted to find new ways to open the market tothese films. Truly Indie offers a much-needed safety net for qualityindependent films."
"By utilising digitalprojection and the best independent theatres in the country, we've created abusiness model that allows filmmakers to control the distribution of theirfilms," Cuban added.