Another AFM sales title has fallen into place as it emerged on Tuesday that Ryan Reynolds is in final negotiations to star in the comedic drama.


The Solution Entertainment Group is financing, producing and will handle international sales at the market, while WME Global represents North American rights and arranged financing.

Roger Michell will direct Truth In Advertising from John Kenney’s adaptation of his own novel about an advertising executive asked to work through Christmas who asks himself why his life is stuck in neutral.

The Solution’s Lisa Wilson and Myles Nestel produce alongside Lynn Hendee and William Chartoff.

Shooting is scheduled to begin in the second quarter of 2016.