Former Sony Pictures Television executive Todd Miller has been appointed as president and chief operating officer of newly-formed Asian media company Celestial Tiger Entertainment (CTE).

Miller will oversee the Hong Kong-based company which brings together the pay-TV channels launched separately by Celestial Pictures and Tiger Gate Entertainment.

He joins the company after a 17-year stint in Asia with Sony Pictures Television, where he most recently served as executive vice president, Networks, Asia-Pacific.

CTE was launched last month by Celestial Pictures and Tiger Gate shareholders Saban Capital Group and Lionsgate. In addition to its pay-TV channels business, it will also be involved in content creation and distribution across Asia and beyond.

Hong Kong-based Celestial Pictures, owned by Malaysian giant Astro, will continue to own and distribute the Shaw Brothers library and license content to CTE for its channels.

Tiger Gate founder William Pfeiffer will step into a senior advisory role to the management of CTE.

CTE also unveiled its management team including Ed Stansfield as chief financial officer (CFO) and senior vice president, business development; Ofanny Choi as executive vice president, TV Networks; Wendy Reeds as executive vice president, content sales and distribution; Andy Chang as senior vice president, marketing, and Jef Lim as head of programming and production, overseeing CTE’s local production business.

Reeds will spearhead all CTE content licensing activities worldwide as well as the sales and distribution of Lionsgate’s new film and TV releases and library content in Southeast Asia and China. She previously headed Lionsgate’s international home entertainment sales division.

Meanwhile the CTE board of directors will be chaired by Saban president Adam Chesnoff and also include Lionsgate co-chairman Jon Feltheimer, Saban director Sumeet Jaisinghani, Astro group CEO Ralph Marshall, Celestial Pictures CEO Ross Pollack and Saban EVP and general counsel Niveen Tadros.