Cinema City International has opened a 10-screen multiplex in Bielsko Biala and a Cinema Park multimedia complex in Poznan as part of is plan to open 117 new screens this year.
On May 20, the Rotterdam-based company opened its 26th venue in Poland, a 10-screen multiplex in Bielsko Biala. The cinema is equipped with two digital projectors with integrated 3D facility.
Cinema City chief financial officier, Nisan Cohen, said: “Cinema City in Bielsko Biala is our first opening in Poland this year and it’s the fourth cinema opened by our company in 2009. Still in 2009 we plan to open nine additional multiplexes with 80 screens, including three mega projects: in Bucharest, Cracow and Budapest.”
Three days later, it opened Cinema City Kinepolis, which combines entertainment and education, using special effects synchronized with sound and picture in the cinema halls. Visitors can visit six different areas in three to four hours and interact with four different programs: The Universe Four Elements, The Animal Kingdom, All About Mankind, and Space Journeys.
“Cinema Park is designed for children, teenagers, school groups and whole families,” said CEO Moshe J. Greidinger. “It combines entertainment and education together, which is very attractive for people who want, together with their kids, to learn about the world we live in using all the senses and combine it with the cinema-going experience.”
The average ticket price in Poland is $5.36 (PLN 31). Single tickets to Cinema City Kinepolis and Cinema City Bemowo are $8 (PLN 25) and $8.17 (PLN 25.5), respectively.
Poland is Cinema City’s largest market, accounting for 48% of its screens and 54% of its revenues last year. The company operates 288 screens in Poland and last year sold 12.6 million tickets there, up 5.7% from 2007.
The company also operates in Bulgaria, the Czech Republic, Hungary, Israel, Poland and Romania. It has 603 screens in 65 multiplexes with an additional 44 multiplexes under development