Buena Vista International's King Arthur was a last-minute addition to thescreening programme at the Cinema Expo exhibition conference in Amsterdam today(Wednesday).
The studio only decided to screen the film in Amsterdam on Tuesdaynight, said BVI president Mark Zoradi, and digital files of the film werecarried overnight by hand from Los Angeles. The film, directed by Antoine Fuquaand set for release in the US on July 7, has only screened once before -- tointernational journalists in Los Angeles on Tuesday night.
The well-received King Arthur screening was part of an impressive BVI product reel show, whichutilised three screens and three state-of-the-art 2k digital projectors. Promosscreened included The Village, Shall We Dance, The Incredibles, National Treasure, Home On The Range, Ladder 49 and Chicken Little.
Zoradi also talked up Disney and Walden Media's The ChroniclesOf Narnia: The Lion The Witch And The Wardrobe, which is about to start nine months ofshooting in New Zealand. "In my nearly 25 years at Disney, I've never seenthe company so energised so early about a film," he said. "The filmwill be visually stunning and emotionally breathtaking."
CS Lewis' series of Narnia books have sold 85 million copies worldwide, and continueto sell 6 million per year. As the voice-over on the showreel of early preptests and storyboards pointed out, that's five times more per year than TheLord Of The Rings beforePeter Jackson brought them to the screen.
Zoradi alsorevealed that Disney has already started work on a script for the second filmin the Narniafranchise, and that the company was working on two Pirates Of The Caribbean follow-ups.