Deal for digital upgrade covers Mexican exhibitor’s 2,000 screens.  

Mexican exhibitor Cinemex has inked a deal with Arts Alliance Media to install digital cinema software across its 2,000 screens.

Cinemex, which is negotiating its own VPF deals directly with the studios, will roll out digital across its network over the next 18 months.

All screens will employ AAM’s Screenwriter Theatre Management System to manage content, playlist, scheduling and reports. Producer software will manage the Cinemex chain with circuit-wide schedule management, centralized advertising and pre-show creation, and playlist updating.