British prison drama has impressive 45% intent to view.

Ahead of today’s launch, Captain America: The Winter Soldier leads the online buzz in the UK for a second week in a row. Of more than 17,000 online mentions, 31% included intent to view.

Second in the chart was Muppets Most Wanted, followed by holdover British prison drama Starred Up — the latter had 45% intent to view.

For an explanation of the Way to Blue chart and its methodology, which tracks ‘overall buzz’ and important ‘intent to view’ buzz, click here.

To view the chart in pdf format click here.

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