Service has partnerships with Disney, Warner Bros and Momentum with more deals to be announced soon.
Dixons subsidiaries Currys and PC World are launching a transactional video on demand (TVOD) streaming service, Knowhow Movies.
The TVOD service, including films and TV series, launches tomorrow [1 March] in the UK, and will initially be available for PCs and Macs, and then rolled out to tablets, mobile phones (both Android/iOS operating systems), smart TVs and consoles within the next six months.
The service currently has partnerships with Disney, Warner Bros and Momentum.
New releases, available on the same day as DVD launch, will cost £3.99 to rent and £12.99 to buy and catalogue titles are priced from £2.99 to rent and from £5.99 to buy. TV shows start at £1.99.
Each new connected device sold by Currys and PC World will come with Knowhow Movies pre-loaded.
Dixons suffered a 5% sales drop over the Christmas period and now enters an increasingly competitive UK VOD space.