Brooklyn-based producer Film First announced a pair of deals on its documentary about music legend Mavis Staples.
HBO has acquired US television rights while Films We Like has picked up all rights for Canada.
Jessica Edwards directed Mavis!, which premiered in SXSW and chronicles the life of the Civil Rights icon and her family group, The Staple Singers.
Mavis! will screen at the upcoming Full Frame Documentary Film Festival, Hot Docs and the Montclair Film Festival, which will include a post-screening conversation with Stephen Colbert and Staples.
Josh Braun and David Koh of Submarine represented the filmmakers in the deal.